Creating a new kind of family tree.

Meet Perfect Day’s family of consumer brands.

Urgent Company Feature.
Modern Kitchen animal-free cream cheese.

The Urgent Company is the very embodiment of our generation’s sense of urgency.

We created The Urgent Company to use science and technology to make better, more sustainable things for all of us. The Urgent Company develops brands that create delicious and safe consumer products that don’t compromise on taste, while supporting a more verdant planet.

Urgently Making Products Accessible Square.

Science gives us better tools to make more sustainable products. We’re urgently working to make them accessible to everyone, everywhere.