Origins as collaborative as our ambitions.

Change doesn’t happen overnight, and it doesn’t happen alone.

In early 2014, our cofounders, Ryan and Perumal, were struggling new vegans frustrated by the lackluster experience of dairy alternatives.

Introduced by Isha Datar, the executive director of New Harvest, both bioengineers began to research what made milk so uniquely creamy and delicious—milk protein—and how to replicate the protein in an animal-free way.


At an accelerator program in Cork, Ireland, they cofounded a little company with a big idea and called it Muufri.

What came next was a flood of emails from fans all over the world hungry for animal-free dairy. Press wanted to write about them. Investors wanted to get involved on the ground floor. Somehow, their crazy idea was resonating. It was offering a solution to a serious global need, and they’d inadvertently stumbled upon a solution to an existential threat to our planet.

Test tube with milk inside

Forging the path to success with others.

The vision started to take shape when Ryan and Perumal secured a seed round from Solina Chau, the founder of Horizons Ventures, who became one of their most passionate and supportive investors. Soon, they started searching for the smartest and most passionate experts around the world to help make their vision a reality. Together, they prove the brightest future is one we build together.

In 2016, Muufri became Perfect Day.

Our new name was inspired by a study by dairy scientists that discovered cows produce more milk when listening to the song “Perfect Day,” by Lou Reed. For a company on a mission to make cows, people, and the planet happier, it was a perfect fit. By early 2019, with regulatory approval for a new animal-free milk protein, Perfect Day developed their first product: ice cream. Since then, a growing catalog of brands and products are using Perfect Day’s animal-free protein from flora to make their products kinder and greener, without compromising taste, texture, or delight.

Today, Perfect Day’s team of makers, dreamers, and doers has offices and operations across the globe.

As we continue to grow, we are united in our commitment to making tomorrow healthier, more sustainable, and more compassionate.

United States

Perfect Day HQ
740 Heinz Ave.
Berkeley, CA 94710


Perfect Day India Private Limited
No. 54, Bommasandra-Jigani Link Road,
Jigani Industrial Area, Jigani, Anekal Taluk,
Bangalore – 562 106

Our Leadership

Will Romanowicz.
Reid Takahashi.
phillip chacko headshot.
Ravi Jhala
Shayri RoyChoudhury.
Tim Geistlinger.
Sunil Sukumaran.
Narayan TM.