Whey Forward Makes Achieving Performance Goals Even More Accessible Without Compromise
New York, NY, July 26, 2022 – Myprotein, the world’s largest online consumer sports nutrition brand, has partnered with Perfect Day, Inc., creator of the world’s first animal-free dairy protein, to develop Whey Forward: a performance protein powder that delivers on taste and nutrition.
Whey Forward is made with Perfect Day’s no-compromise animal-free whey protein, using precision fermentation to create its nature-identical whey protein from microflora instead of animals. The end result is completely identical to the whey protein found in cow’s milk and matches the nutritional needs of Myprotein’s award-winning Impact Whey, with 20 grams of protein per serving.
This animal-free protein allows for a product which doesn’t compromise on the nutrition, taste, or texture of traditional whey protein, with a significantly reduced environmental impact. Perfect Day’s process reduces water consumption by up to 99% and produces 97% fewer greenhouse gas emissions than conventional production methods.
Fueling all active lifestyles, Whey Forward delivers the uncompromising nutritional value, while being lactose-free, and is one more option – like the groundbreaking Clear Whey Isolate – that Myprotein provides for consumers to achieve their fitness and wellness potential in a way that best fits their lifestyle.
“With Whey Forward, we are removing a barrier to make it even easier for people to find a protein that best suits their performance goals. Pairing Perfect Day’s technology, with our state-of-the-art production and award-winning formula, we are able to maintain the same delicious taste and texture that makes our products leaders in the category,” said Pallav Tamaskar, Managing Director, Myprotein US.
“We’re thrilled to combine Myprotein’s leadership in creating innovative products focused on fueling performance with the unmatched nutrition and functionality of our animal-free whey protein. Whey Forward exemplifies how animal-free does not mean sacrificing taste, performance, or the future of our planet,” said Ryan Pandya, co-founder and CEO of Perfect Day.
Whey Forward is a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.
Whey Forward will be available in three flavors: Creamy Mint Chocolate Chip, Rich Salted Caramel and Decadent Chocolate Brownie for $39.99 (20 servings), $24.99 (10 servings) and $4.99 (1 serving) exclusively online at us.myprotein.com.
About THG Nutrition
THG Nutrition is a group of digital-first Nutrition brands, which includes the world’s largest online sports nutrition brand Myprotein, and its family of brands (Myvegan, Myvitamins, MP Clothing and Myprotein Pro), with a vertically integrated business model, supported by six THG production facility
About THG (www.thg.com)
THG is a vertically integrated, global digital-first consumer brands group, retailing its own beauty and nutrition brands, plus leading third-party brands, via its proprietary, end-to-end, ecommerce technology, infrastructure, and brand-building platform (THG Ingenuity). THG operates through the following businesses: THG Nutrition, THG Beauty, THG Ingenuity, THG OnDemand and Luxury D2C websites including Coggles, AllSole and MyBag, as well as THG Experience.
About Perfect Day, Inc.
Founded in 2014 by Ryan Pandya and Perumal Gandhi, Perfect Day is on a mission to create a kinder, greener tomorrow through the harmony of science and nature. Leveraging expertise across biology, food innovation, and consumer products, Perfect Day supports companies in developing, scaling, and commercializing next-generation products that satisfy market demands and champion a path toward a sustainable future.
The company’s flagship product, the world’s first precision-fermented protein, debuted in 2020 and today can be found in animal-free ice creams, cream cheese, baked goods, and sports nutrition products across the U.S., Hong Kong, and Singapore. Instead of relying on cows, Perfect Day utilizes microflora to create proprietary animal-free milk protein. Perfect Day’s protein can be used across a range of products to deliver the same taste and texture while supporting the planet. An ISO compliant, third-party reviewed life cycle assessment (LCA) found that Perfect Day’s whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97%, and non-renewable energy use by up to 60%, when compared to conventional production methods.