AUSTIN, TX (SEPTEMBER 27, 2022) — Today, after a 4 year absence, JuiceLand is bringing back whey protein to its 32 locations around Texas, now made without animals thanks to a new partnership with Perfect Day. Perfect Day is a food and biotechnology leader producing nature-identical milk protein with a reduced environmental footprint, thanks to its revolutionary precision fermentation process.
After receiving countless whey protein requests from performance-driven consumers, JuiceLand needed a solution to meet these needs without compromising its sustainability mission. Perfect Day’s animal-free protein reduces greenhouse gas emissions up to 97%, water use up to 99%, and energy use up to 60%, compared to conventional protein, without compromising the nutrition athletes seek or the creamy taste and texture that has made whey protein a smoothie staple.
“JuiceLand has always encouraged our community to embrace a delicious diet that positively impacts humankind and the sustainability of our planet. Perfect Day’s incredible animal-free whey protein perfectly fits into that mission,” said JuiceLand Originator and CEO Matt Shook.
JuiceLand fans can visit any of its locations in Dallas, Austin, or Houston to try The Chocolate Whey, the first smoothie made with this no-compromise ingredient, which offers 44 grams of protein in a 24oz smoothie. It’s already proven an exciting addition for the company’s active and climate-conscious consumers—it was the most successful first day for a new product launch when it hit JuiceLand stores on September 13.
“When we first met the JuiceLand team, we immediately recognized the values alignment between our two companies and our opportunity to help them answer their ongoing customer requests, without compromising their mission,” said Allison Fowler, Perfect Day’s Chief Marketing Officer. “We’re thrilled to take this first delicious step together and continue extending our impact to companies of all sizes who want to collaborate on creating a kinder, greener tomorrow.”
This menu expansion is part of JuiceLand’s ongoing growth as it seeks to meet the needs of all its loyal fans looking to enjoy delicious recipes without compromise. The two companies are eager to hear customer feedback on The Chocolate Whey to continue to grow their shared work on a sustainable future.
Created by Matt Shook and founded in 2011, JuiceLand is an independently-owned juice concept company headquartered in Austin, Texas. Each JuiceLand store encourages their community to embrace health, wellness, and a vibrant plant-based diet through juice, smoothies, food and fun offerings. With a mission to positively impact humankind and the sustainability of the planet, JuiceLand has rapidly grown to over 30 stores with locations across Texas, including Austin, Houston and Dallas. JuiceLand is committed to serving its community through sustainability efforts and social outreach programming by utilizing biodegradable materials for all food and beverages and developed a long-standing Feel Good Do Good (FGDG) program. For more information visit www.juiceland.com.
About Perfect Day, Inc.
Founded in 2014 by Ryan Pandya and Perumal Gandhi, Perfect Day is on a mission to create a kinder, greener tomorrow through the harmony of science and nature. Leveraging expertise across biology, food innovation, and consumer products, Perfect Day supports companies in developing, scaling, and commercializing next-generation products that satisfy market demands and champion a path toward a sustainable future.
The company’s flagship product, the world’s first precision-fermented protein, debuted in 2020 and today can be found in animal-free ice creams, cream cheese, baked goods, and sports nutrition products across the U.S., Hong Kong, and Singapore. Instead of relying on cows, Perfect Day utilizes microflora to create proprietary animal-free milk protein. Perfect Day’s protein can be used across a range of products to deliver the same taste and texture while supporting the planet. An ISO compliant, third-party reviewed life cycle assessment (LCA) found that Perfect Day’s whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97%, and non-renewable energy use by up to 60%, when compared to conventional production methods.